| Active Credit |
Household Status Indicator |
| Active Credit Source |
Household Type Code (Family Composition) |
| Active Credit Tradelines |
Households Interested in Stocks/Bonds/Investing |
| Activity Date |
Households with Cat |
| Address Type |
Households with Dog |
| Age - Adult Age |
Households with Grandparent |
| Age - Date of Birth (1st Person) |
Households with Veteran |
| Age - Date of Birth (2nd Person) |
Hunting License Transaction Date |
| Age - Head of Household |
Hunting Products |
| Age Range of 1st Adult |
Hunting and Fishing |
| Age Range of 2nd Adult |
Image College Graduate |
| Age Range of 3rd Adult |
Income |
| Age Range of 4th Adult |
Income - Census Income |
| Ailments |
Income - Census Median |
| Aircraft |
Income - Prime Estimated Income |
| American Express Cardholder |
Income Producing Assets Cluster Code |
| Antique Buyer |
Interests |
| Apparel Type |
Internet Connection Type |
| Art Buyer |
Internet Shopper |
| Assessed Home Value |
Investments - Active |
| Auto (see Vehicle Selects) |
Investments - Personal |
| Available Home Equity |
Investor Model |
| Average Home Market Value |
Jewelry Buyer |
| Bankcard Holder |
Language Preference |
| Bankcard Issue Date |
Language Spoken in Household |
| Bankruptcy - Filing Docket Date |
Latitude/Longitude |
| Bankruptcy - Household |
Lendable Home Equity |
| Bankruptcy - Individual |
Length of Residence |
| Boat - by Type of Propulsion |
Life Event Cycles |
| Broadband Connection |
Life Insurance Policy Owner |
| Business Owner |
Lifestage Clusters |
| Business Owners at Home |
Lifestage Groups |
| Buying Activity - Catalogs |
Lifestyle - Apparel/Fashion/Beauty |
| Buying Activity - Offline |
Lifestyle - Arts/History/Science |
| Buying Activity - Online |
Lifestyle - Books |
| Buying Activity - Purchases by Month |
Lifestyle - Books/Magazines/Music |
| Buying Activity - Type |
Lifestyle - Charitable Donor |
| Carrier Route Type |
Lifestyle - Collectibles |
| Cellular User Model |
Lifestyle - Cooking/Wine |
| Census - Average Number of Automobiles |
Lifestyle - Crafts/Sewing |
| Census - College Graduates |
Lifestyle - Ethnic Products |
| Census - Education Level |
Lifestyle - Fishing/Hunting Type |
| Census - Ethnicity |
Lifestyle - Gambling/Games/Sweepstakes |
| Census - Ethnicity by Percent |
Lifestyle - Health/Diet/Fitness |
| Census - Family Life Cycle Code |
Lifestyle - Home Improvement/DTcor |
| Census - Income Percentile |
Lifestyle - Motor Vehicles/Motorsports |
| Census - Married |
Lifestyle - Outdoor Recreation |
| Census - Mean Years of Schooling |
Lifestyle - Personal Finance/Self-Help |
| Census - Median Age of Householder |
Lifestyle - Pets/Animals |
| Census - Median HH Effective Buying Income |
Lifestyle - Photography |
| Census - Median HH Income |
Lifestyle - Politics/Religion/News |
| Census - Median Home Value |
Lifestyle - Purchase Behavior |
| Census - Median Income |
Lifestyle - Sports |
| Census - Percent Blue Collar Employed |
Lifestyle - Technology/Entertainment |
| Census - Percent Divorced or Separated |
Lifestyle - Travel |
| Census - Percent HH with Children |
Likely Investor |
| Census - Percent Homeowner |
Line of Travel |
| Census - Percent Married |
Loan Date |
| Census - Percent Mobile Homes |
Loan to Value |
| Census - Percent Motor Vehicle Ownership |
Loans - Auto |
| Census - Percent Move-Ins 1990-2000 |
Loans - Home Mortgage |
| Census - Percent Single Family Dwelling |
Loans - Student |
| Census - Percent Structures Built in 1990-2000 |
Longitude |
| Census - Percent White Collar Employed |
Lot Size (sq. ft.) |
| Census - Single Households with Children |
Magazines |
| Child - Age |
Mail Order Buyer |
| Child - Attending College Away From Home |
Mail Order Buyer Type |
| Child - DOB of 1st Child |
Mail Order Donor |
| Child - DOB of 2nd Child |
Mail Order Responder |
| Child - DOB of 3rd Child |
Mail Order Response Frequency |
| Child - DOB of 4th Child |
Makes Purchases Online |
| Child - Gender of 1st Child |
Marital Status |
| Child - Gender of 2nd Child |
Market Decile |
| Child - Gender of 3rd Child |
Marriage Date |
| Child - Gender of 4th Child |
Married |
| Child - Present |
Mastercard Cardholder |
| Child - by Birth Month |
Median Home Value (Census) |
| Child - by Birth Year |
Membership Clubs |
| Children - Number in Household |
Method of Payment - Cash |
| Children - Number of Children |
Method of Payment - Credit Card |
| Children - Number of Children age 0-1 yrs |
Months Since Last Verified |
| Children - Number of Children age 2-3 yrs |
Mortgage Amount |
| Children - Number of Children age 4-5 yrs |
Mortgage Date |
| Children - Number of Children age 6-11 yrs |
Mortgage Finance Type |
| Children - Number of Children age 12-14 yrs |
Mortgage Loan Type |
| Children - Number of Children age 15-18 yrs |
Musical Instruments |
| Children - Presence of |
Net Worth |
| Children - Probable Teen Driver |
Niches |
| Claritas Income Producing Assets |
Nielsen County Size |
| Claritas Selection |
Nielsen Ranking |
| Community Reinvestment Act Code |
Number of Adults in Household |
| Computer Owner |
Number of Children |
| Computing/Home Office |
Number of Credit Lines |
| Concealed Hand Weapon |
Number of Generations |
| Consumer Prominence Indicator |
Number of Hunting Licenses |
| Credit - Activity Last Posted Date |
Number of Persons in Household |
| Credit - Average Balance for Mortgage Accounts |
Number of Sources |
| Credit - Average Number of Accounts Past Due |
Number of Units |
| Credit - Average Number of Collections |
Number of Vehicles |
| Credit - Average Number of Revolving Accounts |
Occupation - Female |
| Credit - Average Number of Revolving Accounts Past Due |
Occupation - Male |
| Credit - Average Percent of Balance to Credit Limit |
Occupation Code |
| Credit - Average Total Balance for Active Accounts |
Occupation Group |
| Credit - Average Total Credit Limit for Active Accounts |
Online Purchase Indicator |
| Credit - Average Worst Current Rating |
P$ycle NE Indicator |
| Credit - Presence of a Bankruptcy in the Zip+4 Area |
Pets |
| Credit Card - Number of Trade Lines |
Phone Available |
| Credit Card - Type |
Pilot |
| Credit Card Users |
Political Party Affiliation |
| DSL/High Speed User |
Pool Present |
| Date of Birth |
Presence of All Terrain Vehicle |
| Delinquent Tax Flag |
Presence of Bank Card |
| Delinquent Tax Year |
Presence of Boat |
| Digital Neighborhoods E-Involvement |
Presence of Camping/Touring Vehicles |
| Digital Neighborhoods Segment |
Presence of Children |
| Discover Cardholder |
Presence of Elderly Parent |
| Dominant Vehicle Lifestyle Indicator |
Presence of Personal Watercraft |
| Donor - by Type |
Presence of Pool |
| Donor Index |
Presence of Snowmobile |
| Dwelling Type |
Prizm Lifestage Group |
| Dwelling Unit Size |
Prizm NE Zip+4 |
| Economic Stability Indicator |
Prizm Selection |
| Education Level |
Prizm Social Group |
| Education Level - Census |
Professional |
| Education Level - Highest Level in Household |
Property - Estimated Residential Properties Owned |
| Email Access |
Property - Vacation Property Ownership Rank |
| Email/Internet Prospect |
Property Detail |
| Entry Level Date |
Property Lender Type |
| Ethnicity |
Property Loan Amount |
| Ethnicity - Cultural Coding |
Property Loan-To-Value Range |
| Ethnicity - Cultural Coding by Country of Origin |
Property Property Type |
| Ethnicity - Hispanic Country of Origin |
Property Purchase Amount |
| Ethnicity - Language Preference Codes |
Property Real Estate Investor |
| Ethnicity - Race Codes |
Property Type |
| Ethnicity - Religion Codes |
Property Year Built |
| Ethnicity - by Surname |
Public Housing Code |
| Expendable Income |
Purchase Date |
| Family Position Code |
Purchase Month |
| Financial - Charitable Giving Rank |
RV Owner |
| Financial - Discretionary Income Index |
Race |
| Financial - Life Insurance |
Real Estate Investor Property Counts |
| Fireplace |
Recreational Vehicles |
| First Loan Amount |
Religion Codes |
| First Loan Date |
Religion Cultural Coding of Household |
| First Loan Interest Rate Type |
Religion of Household (by Surname) |
| First Loan Lender Type |
Renter |
| Gaming |
Retail Card |
| Gardening |
Retail Style Type |
| Gender |
SOHO Indicator - Household |
| Generations in Household |
SOHO Indicator - Individual |
| Green Living |
School Years Completed - SMACs |
| Head of Household Education |
Seasonal Address |
| Head of Household Occupation |
Second Loan Amount |
| Health |
Second Loan Date |
| Heavy Transactor |
Second Loan Interest Rate Type |
| Hispanic Assimilation Code |
Second Loan Lender Type |
| Hispanic Country of Origin |
Single Parent |
| Home - Finished Square Feet |
Small Office - Home Office |
| Home - Garage Present |
Snowmobiles |
| Home - Lot Size |
Sports and Leisure |
| Home - Number of Bedrooms |
Spouse Gender Code |
| Home - Number of Rooms |
State of Fishing License |
| Home - Pool Type |
State of Hunting License |
| Home - Pool Type Extended |
Tax Rate Area |
| Home - Presence of Swimming Pool |
Tax Value |
| Home - Residential Property Type |
Telephone Number |
| Home - Year Built |
Third Loan Amount |
| Home Assessed Value |
Third Loan Date |
| Home Equity - Available |
Third Loan Interest Rate Type |
| Home Equity Estimate |
Third Loan Lender Type |
| Home Living Area Square Footage |
Total Loan Range |
| Home Lot Size |
Total Loans |
| Home Market Value |
Travel - Business |
| Home Market Value - Assessed |
Travel - Vacation Type |
| Home Mortgage Amount - First |
Truck/Motorcycle/RV Owner |
| Home Office Computers and Electronics |
Trust Owned |
| Home Ownership |
Type of Boat |
| Home Purchase Amount |
Type of Boat Hull Material |
| Home Purchase Date |
Type of Internet Connection |
| Home Sales Price |
Vehicle Make |
| Home Size (sq. ft.) |
Vehicle Model |
| Home Valuation Model |
Vehicle Year |
| Home Value |
Veteran in Household |
| Home Value - Census Median |
Visa Cardholder |
| Home Value - Market Range |
Voter Indicator |
| Home Year Built |
Voter Party |
| Homeowner |
Wealthfinder |
| Homeowner Type |
Working Woman Indicator |
| Homeowner/Renter |
Year Home Built |
| Household Income |
Years at Residence |
| Household Income Index |
Zip Level Income Index |
| Household Occupation Code |
Zip-4 Profit Potential Model |
| Household Size |
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